Telebrands Corporation is celebrating its 30th anniversary in the As Seen On TV business! Telebrands is the oldest existing direct response marketing company and the original creator of the “As Seen On TV” logo. Telebrands CEO and Founder AJ Khubani started the company in 1983. Known now as the “Infomercial King,” AJ Khubani and his team search the world for useful and inventive products that help consumers save time, save money and find effective solutions to everyday challenges.
Telebrands continues to be successful selling As Seen On TV products through direct response and in retail. Some of the company’s recent hit products include the Pocket Hose, OrGreenic Cookware, Flip Jack Pan, Rabbit TV, Bake Pops, Lint Lizard, Sticky Buddy, Who Knew Books, InstaBulb, Edge Of Glory knife sharpener and more!
Watch the documentary tribute to the company and its 30th anniversary above!
Telebrands has traditional been selling products to make life a little easier. Now, in addition to tangible items, they also sell books that are filled with helpful tips. An article made an observation on how successful their products are compared to the books. Usual one in ten products are successful but on the other hand, all three of their books have been hits.
Read more about Telebrands Hitting The Books on NorthJersey.com.
Huffington Post posted an article about a book that’s full of tricks and tips to help everyday tasks easier as well as save money. The name of the book is called “Who Knew?” and it features a collection of tips to make your life easier gathered by Bruce Lubin and his wife Jeanne. One example they mention in the post is to dry a new pair of jeans with some tennis balls. This will break the jeans in so they’re more comfortable to wear.
Find out more about the Who Knew? book on HuffingtonPost.com.
The Electronics Retailing Association have named the finalists for their annual Marketer of the Year Awards. They are Euro-Pro, Telebrands, and Tristar Products. One of them will be announced as the winner during the Moxie Awards Ceremony. During this event, marketers come from all over in honoring some of the best campaigns of the year. It will be held on September 26th in Las Vegas.
You can find more details about the Moxie Awards Ceremony from PRWeb.com.
AJ Khubani, CEO of Telebrands, was recently interviewed by Barbara White-Sax from Drug Store News. According to Khubani, products in the As Seen on TV category have grown in sales by about 20% in the last year and are predicted to continue to increase in the coming year.
“Our market model is very sound. As a group of companies, we test market hundreds of products on television, then bring the top 10 to retail. Drug chains are only getting the products that are most successful. They are consumer-tested with a known demand and significant advertising support,” said Khubani.
This successful model has led to an increased interest from retailers in As Seen on TV Products and an overall growing success.
To read the full article on Telebrands and As Seen on TV Products, check out Drug Store News.
Rabbit TV by Telebrands was recently featured on Examiner as the new must-have product for your entertainment. The reviewer was amazed at the vast selection of movies and televisions shows that were available on Rabbit TV that weren’t available on Netflix or Hulu such as The Perfect Weapon, The Caine Mutiny, and Europa Europa. “I was amazed that they were found. Clarity was great. Most were viewable in 480P, but many were in 720P. As for TV shows, I was able to watch current as well as classic versions of Hawaii 5-0, but also, I found the entire series of JAG. So needless to say, Rabbit TV has satisfied my sense of ‘There’s nothing on’,” he said.
To read the full review of Rabbit TV, check out the Examiner.
The Pocket Hose was recently tested on AOL.com. The reviewer wanted to see if the pocket hose really could expand and function like a regular hose. He took it out of the packaging, read the directions and set it up. He was amazed at how the Pocket Hose seemingly came to life and grew to the size of a normal hose! “The pros of the Pocket Hose it that it is relatively cheap and it doesn’t kink or tangle,” he said.
To watch the full review of the Pocket Hose, check out AOL.com.
The Insta-Bulb was recently reviewed on the KFYR-TV News segment ‘Don’t Buy It, Until We Try It’. Amy Fox, a reporter for the station, worked with David Kinney, the assistant manager at Mac’s Hardware, to test out the Insta-Bulb. “You`ll see how the Insta-bulb lights up the dark space, making easier to find things. Once they`re set up, they`re good to go for many years,” said Kinney. The Insta-Bulb also passed their shatter test, which is an added bonus.
To read the full review of the Insta-Bulb by Telebrands, check out KFYR-TV News
King 5 News recently put the Sticky Buddy from Telebrands to the test. Jesse Jones, the product tester, traveled to Standwood’s Noah Center, an animal shelter, to test the how well the Sticky Buddy can remove pet hair from fabrics. They tried they sticky Buddy some cat blankets and then rinsed it off to try it again and both times the Stick Buddy worked wonderfully! “I’d say it’s a thumbs up, it’s definitely a combination of the bristles and the stickiness, it’s a great combination – it makes a very good product,” she said.
To watch the full review of the Sticky Buddy, check out King 5 News.
Bruce Lubin, author of “Who Knew? 10,0001 Solutions for Everyday Life” recently discussed his book and money saving tips on Great Day Houston. Lubin demonstrated some of his favorite tips from the book such as using a banana peel for shoe polish, using a used tea bag to remove pen marks on skin. According to Lubin, this book has been “20 years in the making, my wife and I have been putting these tips together to save you time and money.”
For more of Lubin’s tips and tricks from ‘Who Knew?’ check out the book on Telebrands.