Fox Small Business recently wrote an article about marketing your business on TV. AJ Khubani, founder of Telebrands was featured in the article giving tips about establishing a budget and using it to be cost effective.
“Local and national media plans can cost far less than what might be expected but there are certain issues that need to be considered. National advertising can be very expensive in Prime Time for ‘American Idol’ or far less expensive for a broad rotation on ‘Horse Racing TV’…the audience numbers, time of day and programming have considerable impact on the cost to an advertiser.”
