AJ Khubani, CEO of Telebrands, was recently interviewed by Barbara White-Sax from Drug Store News. According to Khubani, products in the As Seen on TV category have grown in sales by about 20% in the last year and are predicted to continue to increase in the coming year.
“Our market model is very sound. As a group of companies, we test market hundreds of products on television, then bring the top 10 to retail. Drug chains are only getting the products that are most successful. They are consumer-tested with a known demand and significant advertising support,” said Khubani.
This successful model has led to an increased interest from retailers in As Seen on TV Products and an overall growing success.
To read the full article on Telebrands and As Seen on TV Products, check out Drug Store News.
Fox 5 San Diego recently featured a segment on AJ Khubani, CEO of Telebrands. The Fox 5 news team interviewed Khubani on the Inventors Day Expo which is took place on April 4th at the Hilton Bayfront in San Diego. To give the viewers a taste of the Inventors Day, Fox 5 invited some hopeful inventors to demonstrate their inventions in the studio. The inventors were given 30 seconds to pitch their product and then Khubani would weigh in with his opinions. “We get ideas that are finished and patented or just an idea on a napkin, it doesn’t matter. We get our best ideas from everyday inventors,” he said.
To watch the full feature on Telebrands Inventors Day, check out Fox 5.
Telebrands’ CEO, A.J. Khubani was recently interviewed by Diane Bell of U-T San Diego. Khubani is bringing the Telebrands Inventor’s Day to San Diego for the very first time and Bell gave readers the inside scoop on how the Inventor’s Day really works. On the Telebrands Inventor’s Days, Khubani invites inventors from all over to come and pitch their inventions for the chance at their idea getting turned into the next As Seen on TV sensation. According to the article, “as a judge, Khubani doesn’t want prior knowledge of products. “Our viewers watch a two-minute spot. I want to have the same experience.” If he doesn’t “get it” in the brief pitch time, he says it won’t be a good investment.”
To read the full article on the Telebrands Inventor’s Day, check out U-T San Diego.
ABC 7 recently featured a segment on As Seen on TV Products to help celebrate the 30th Anniversary of Telebrands. AJ Khubani discussed the current top products from Telebrands including the FlipJack from OrGreenic Cookware, the Olde Brooklyn Lantern, the Pocket Hose, the Edge of Glory, and the Rabbit TV. Khubani also discussed the journey of Telebrands from initial concept to the multi-million dollar company that it is now.
To watch the full segment on Telebrands 30th Anniversary, check out ABC 7
Telebrands CEO, AJ Khubani, was recently interviewed on ABC News 7. AJ Khubani was discussing the upcoming Inventor’s Day in Chicago. This event gives everyday people the chance to pitch their inventions to a panel of judges including AJ Khubani, Poonam Khubani, and Anthony Sullivan, of “Pitchmen”. The inventors will have five minutes to pitch their idea in hopes of having their product turned into the next As Seen on TV sensation!
For more information on Inventor’s Day from Telebrands, visit ABC News 7.
2013 marks the thirtieth year of success for Telebrands. In 1983 AJ Khubani dove head first into the Direct Response field with an AM/FM radio that looked like a Walkman. Khubani broke even in his first venture and that only fueled his desire to dive deeper into the market. By 1986, Khubani made is first million in profits. Since then Telebrands has only continued to grow and give us some of our favorite infomercial products such as the Ped Egg, OrGreenic Kitchenware, and the Slice O Matic.
Celebrate 30 years with Telebrands by checking out our website or sharing your favorite product on the Telebrands Facebook page!
AJ Khubani is the Infomercial King and has a keen sense for instantly knowing if a product concept has the potential to do well in the market. Telebrands has been regularly running “Inventor’s Days” to give everyday people a chance to pitch their ideas to the Infomercial King and hopefully have their product turned into the next infomercial sensation. For these hopeful individuals, AJ Khubani has three simple tips:
- It needs to solve a common problem.
- It has to demonstrate well on TV.
- In needs to be a good deal.
“We’re looking for mass market products, something we can sell millions. Some niche markets ideas we see are great, but it needs to appeal to just about everybody,” said Khubani.
So if you’re hoping to strike a deal with Telebrands, be sure to follow this simple advice from Telebrands.
AJ Khubani was recently interviewed by NYER. NYER interviewed AJ Khubani 7 years ago and was now checking in to see what’s next for Telebrands.
“Since Telebrands has already maximized distribution, our goal is to create more winning products. The pet category and housewares category have been huge sellers for us. We’ll continue to seek out products in those categories and expand further into beauty, gardening, electronics, books, and more,” said Khubani.
Telebrands is also keeping up with the current trends and is implementing a strong internet marketing campaign for their products. Telebrands is focusing on encouraging people to visit their website and their product websites and to also join in on the discussion on the product Facebook pages.
To read the full article on Telebrands, visit NYER
In a recent article on Drug Store News, Aj Khubani, CEO of Telebrands, discussed As Seen On TV success at drug store retailers. Aj Khubani said “The products have sell-through rates that are at least 10% and can approach 30%” and most ASTV products outperform other sales categories at drug stores. This year’s top sellers for TeleBrands have been the OrGreenic cookware line, due to its healthy alternative to Teflon coating, the Lint Lizard, and the Sticky Buddy. Since the life cycle of most ASTV products is 12 to 18 months, TeleBrands is always looking for new product ideas to help make daily life a bit easier for everyone; who knows what the next big seller will be!
For more information on TeleBrands products at local retailers, visit Drug Store News
A.J. Khubani, founder and CEO of Telebrands, was recently featured by the United Inventors Association of America for an article published in Investor’s Business Daily. A.J. Khubani worked hard to build the empire that is Telebrands and it hasn’t been an easy journey. When Khubani graduated from college, the job market was less than friendly so he decided to create his own job. His first product was a Walkman radio that sold for $10 directly to consumers through the mail. Two years later he added massaging slippers that helped him clear his first profitable year. Khubani kept adding more products to his brand and kept perusing the direct response marketing strategies until he became the success that he is today.
To read the full story of A.J. Khubani, CEO of Telebrands, check out the United Inventors Association of America.