AJ Khubani was recently quoted in an article mentioning how many ‘As Seen on TV’ product suppliers are taking many of their products to retail.
Telebrands’ OrGreenic eco-friendly ceramic-coated cookware, for example, which hit retail in December, “continues to break records,” Khubani says. “It’s the fastest growing cookware brand in America.”
The author of the article mentions how the product suppliers have been making a big push to show grocery retailers the value of putting these products on their shelves.
“Suppliers in the As Seen on TV category have long said that stocking their products should be a no-brainer for the nation’s supermarket chains. After all, they note, the advertising is there, the sales are there and the profits are there. What else would a retailer want?” – Grocery Headquarters
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