AJ Khubani is the Infomercial King and has a keen sense for instantly knowing if a product concept has the potential to do well in the market. Telebrands has been regularly running “Inventor’s Days” to give everyday people a chance to pitch their ideas to the Infomercial King and hopefully have their product turned into the next infomercial sensation. For these hopeful individuals, AJ Khubani has three simple tips:
- It needs to solve a common problem.
- It has to demonstrate well on TV.
- In needs to be a good deal.
“We’re looking for mass market products, something we can sell millions. Some niche markets ideas we see are great, but it needs to appeal to just about everybody,” said Khubani.
So if you’re hoping to strike a deal with Telebrands, be sure to follow this simple advice from Telebrands.